Next Monday, July 15, marks the beginning of Amazon’s 24-hour online shopping spree known as Prime Day and this year it will also be ground zero for a six-hour walkout strike for some of the company’s key employees.

Workers at the retail conglomerate’s warehouse in Shakopee, Minnesota—a key order fulfillment hub—will stage the temporary strike to draw attention to poor labor conditions at the company.

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William Stolz, one of the workers organizing the action, told Bloomberg News, which broke the news, that the intention of the strike is to draw a contrast between the carefully cultivated image Amazon presents to consumers and the reality for the company’s workers.

“Amazon is going to be telling one story about itself, which is they can ship a Kindle to your house in one day, isn’t that wonderful,” Stolz told Bloomberg. “We want to take the opportunity to talk about what it takes to make that work happen and put pressure on Amazon to protect us and provide safe, reliable jobs.”

Engineers from the company’s Seattle hub who are members of the Amazon Employees For Climate Justice group will fly to Minnesota to show support and to continue asking that the company take action on the climate crisis. 

“We’re both fighting for a livable future,” said engineer Weston Fribley.