Marc Jacobs is being sued for copyright infringement. The American
designer, who is no stranger to legal disputes, has been summoned by
photographer Christopher Peterson for using a photograph featuring the
model Bella Hadid wearing a Marc Jacobs sweatshirt on his Instagram without
permission.

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The case was filed on Sunday at the New York District Court and asserts
that Marc Jacobs International LLC used the image to promote the brand’s
clothing, having removed, or cropped, the photographer’s watermark from the
photo.

In the age of Instagram and digital copyright, a designer cannot use images
of celebrities wearing their clothes, no matter if the subject is dressed
top to toe wearing your brand. The licensing and copyright are at the
discretion of the photographer, who without granting permission, is not
obliged to let others share the image, which is usually licensed for a fee.

As such, Peterson is seeking a financial settlement including statutory
damages of up to 150,000 dollars in addition to 25,000 dollars “for each
instance of false copyright management information and/or removal or
alteration of copyright management information,” said the court filing.

Marc Jacobs has since removed the image from its Instagram account.

Article source Pacer Monitor, case Peterson v. Marc Jacobs
International, L.L.C.